Are you optimizing your website with the right keywords? Are they getting you both good rankings and high targeted traffic? If your keywords seem to be right and your traffic is low, maybe your keywords need to be reevaluated.

A question I get a lot is, “If my keywords are ranking great in the top search engines, why is my traffic so low?” A major problem could be that you’re either using keywords that have a low traffic value or that are not being evaluated often enough. If the keywords have low traffic they may never be the right ones to use and or they have may lost their value and need to be modified and or replaced.

Keywords are the foundation of an SEO campaign, if your website is not optimized with the right keywords, don’t start your SEO campaign. This is one of the most challenging parts of search engine optimization – SEO. Knowing which keywords to initially optimize your site with, and consistent website analysis is Critical! Keeping your website fresh is not only keeping fresh page content, it’s also equally important to modify your meta tags.

The meta tags in each page along with page content should reflect the new corresponding keywords. But always remember when a website is modified you could be “fixing” things that should not be “fixed”. In other words, you change the very fabric that equates to the current search engine rankings. So use kid gloves when making content and meta tag changes.

As mentioned before Overture and Google provide a few keyword assess tools that can give you a good idea as to which ones could be good performers. And of course your stats will tell you where the rubber meets the road. Here you’ll find out which individual keywords are driving the traffic.

The best way I’ve found to pick keywords is to make a “wish list” of the words that people might use to find the website. Next check your competitor sites out to see what they are using, then use the Overture and or Google tools to get a “bigger and better” second opinion list, then finalize your list. After you have made your final list, break down list into small groups that would apply or would be relevant to each page in website. Each page should have relevant keywords from list, populated in meta tags and page content.

Once the website has been re-optimized with new keywords, it’s a waiting game until the website is crawled on by the search engines and re-indexed. The stats will have to be rechecked along with a new ranking report.

To recap, locate the best keywords, optimize each individual page including meta tags and page content, track your results on a regular basis.